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Problems with processing returns contributed to a third-quarter loss that prompted a sell-off in Zalando shares and sparked speculation it could be a takeover target for Chinese e-commerce giants like Alibaba (BABA.N) or JD.com (JD.O). Zalando co-CEO Rubin Ritter said in November the problems with processing returns had been resolved and the company was taking steps to increase the profitability of smaller orders such as making size recommendations to reduce returns cufflinks with initials india uk online. A change in fabric or design can have a big impact, Carr said, noting that size-related returns soared recently for one major denim brand after it adjusted its design. When Zalando flagged the issue, it changed back..
“In this era of turning around articles very quickly, the corners that get cut sometimes impact the fit of the garment,” she said cufflinks with initials india uk online. Zalando’s small team of models initially tested shoes, but now they try on clothes too. Dresses, its top selling category, also have the highest rate of returns. Models try on up to 120 shoes a day, measuring the inside with a special ruler and noting how each fits at heel, ankle and toes, while also looking for strong smells or quality issues. “It is very subjective. That is why we get the average between three models,” said model Gerard Nieto, as he measured a fleece-lined leather lace-up boot..
Cracking the sizing challenge is like solving the Rubik’s cube because there are so many variables, Carr said cufflinks with initials india uk online. “We know the Nordics like things more loose and oversized. The further south you go, it’s a tighter fit, the bodies are different,” she said. “We’ve all been surprised that we’ve been able to put a dent in this because it is such a complex topic.”. British lingerie retailer Figleaves, owned by fashion group N Brown (BWNG.L), supplements artificial intelligence with a feature letting a buyer speak to a fitting assistant via Skype..
“Often it’s the customer care person who is showing on her body how something should fit,” said CEO Miriam Lahage. “What’s most important is that you have two people looking face-to-face and making a human connection.” cufflinks with initials india uk online. Customers like the feature and returns have dropped since its introduction around 15 months ago, she says. A rise in returns is an inevitable part of the e-commerce boom, retailers say. “There’s a growing trend in return rates globally as the market matures,” said Roger Graell, director of e-commerce at Spain’s Mango, which expects to make at least one-fifth of sales online by 2020..
“What we hope to do with technology is make that growth rate slower.”. Mango uses sizing tools powered by Berlin-based software firm Fit Analytics, which was launched eight years ago and works with more than 200 companies — including ASOS, Tommy Hilfiger, Calvin Klein and Hugo Boss — across 95 countries. Fit Analytics has more than doubled revenue every year over the past three years, says CEO Sebastian Schulze cufflinks with initials india uk online. “Margins are under pressure across the industry, you have to make sure people buy several times otherwise you don’t make money,” said Schulze..