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Under Gibeau, who became CEO in 2016, San Francisco-based Zynga has tried to revamp itself as a mobile-focused games maker and is looking for new games to spark growth after a challenging year that saw earnings disappoint best cufflinks under 100 uk online. Its shares are down 10 percent year-on-year. The cash-and-stock deal for Small Giant, which is expected to close on Jan. 1, follows Zynga’s deal last year to buy a unit of Peak Games, home to games such as “Spades Plus” and “Gin Rummy Plus,” for $100 million..

Zynga said it would buy 80 percent of privately-held Small Giant now for $560 million and the remaining 20 percent over the next three years based on profit goals. The implied value of the deal is $700 million, although the final number could vary based on how Small Giant performs. Small Giant has raised just under $50 million in venture capital funding and is backed by EQT Ventures. In raising its fourth-quarter revenue forecast, Zynga credited the popularity of its games “Words With Friends,” “Merge Dragons!” and “CSR Racing 2” during the holiday season best cufflinks under 100 uk online.

LONDON (Reuters) – Since De Beers abandoned its decades-old policy of refusing to sell lab-grown diamonds as jewelery, the price gap between man-made stones and natural gems has widened – and the difference is set to get even bigger. When De Beers shocked the industry with its U-turn in May, a 1 carat synthetic diamond cost about $4,200 while an equivalent mined gem sold for $6,000 best cufflinks under 100 uk online. But since September, De Beers has been selling gem-quality man-made stones for just $800 a carat. De Beers says it wants to create a clear distinction between lab-grown diamonds and natural gems. The hope is this will reinforce the mystique of stones formed in the earth’s crust so consumers keep buying them for major events such as engagements..

By contrast, its synthetic diamonds grown in Britain at its Element Six labs and sold through jewelery subsidiary Lightbox are marketed as sparkly, pink, blue or white fashion accessories that are neither as rare nor precious as real gems. The risk for the 130-year-old De Beers, which coined the marketing tag “A Diamond is Forever” in 1947, is that its branding of lab-grown gems could undermine natural diamonds best cufflinks under 100 uk online. But so far, De Beers’ strategy has been working. According to analyst Paul Zimnisky, the average discount of a 1 carat generic lab-grown diamond to a natural diamond had widened to 42 percent by mid-November from 29 percent in January..

At the same time, production costs to make high-tech diamonds in a laboratory have plummeted to as little as $300 a carat from about $4,000 over the past decade, according to consultants Bain & Company and two former De Beers’ employees. That means De Beers has plenty of scope to cut prices further, to reinforce the cachet of natural gems and to undermine synthetic diamond rivals that have been earning substantial margins in recent years, analysts say best cufflinks under 100 uk online. “The cost of these synthetic diamonds will go down to production costs plus a competitive profit margin. There is no shortage,” said Martin Rapaport, who publishes a list of natural diamond prices regarded by many in the industry as a benchmark..